Portable Power 2003 – Addressing The Future of Wireless and Portable Computing

Conference announced by TIAX, IDG World Expo, HP, Sanyo Energy, and Texas Instruments to focus on the portable power marketplace.

TIAX, IDG World Expo, HP, Sanyo Energy Corp., Texas Instruments, and other leading players in the portable power industry today announced the creation of PortablePower2003, a conference that will bring together key decision makers from across the fast-growing spectrum of technology that powers wireless communications and portable computing.

The conference will be hosted by TIAX and IDG World Expo, the leading producer of world-class tradeshows, conferences and events for IT markets around the globe and a business unit of International Data Group. HP, Sanyo Energy, and Texas Instruments are among the initial supporters of the event.

The conference, to be held September 21-24, 2003 at San Francisco’s Moscone Center, will focus on the innovations, standards, market challenges, and strategies of the portable power marketplace. As consumer demand rises for increased sophistication of cell phones, PDAs, and notebook computers, so does the need for adequate power sources. PortablePower2003 will explore the opportunities and issues associated with these next-generation products and the power solutions that are necessary to ensure the success of future products. In addition, the conference will release original research that details how business users and consumers are currently using device power sources.

“After chairing the Power series of meetings for the last nine years, I look forward to building on that experience and working with the portable product industry to make this event a pre-eminent, global conference serving all aspects of the industry,” said Brian Barnett, Ph.D., who heads TIAX’s Battery Industry practice and will chair this event. “We developed Portable Power to bring together the various constituencies associated with all aspects of portable power from around the world: including product designers, hardware, software, power management, battery technology, and fuel cell technology.”

“With more than two decades of experience managing technology-related shows, we’re especially looking forward to launching this new event with TIAX,” said IDG World Expo President and CEO Charlie Greco. “Our business is devoted to creating and popularizing exciting events filled with users who depend on reliable power for all their technology. We are pleased with the opportunity to help make PortablePower2003 an important industry event.”

Industry Reacts

“The rapidly increasing power demands of today’s notebook computers has placed battery innovation in the forefront of our development needs,” said Dan Forlenza, Vice President of Notebook Engineering, HP Personal Systems Group.

“The worldwide battery industry is looking for just this type of event,” said Joe Carcone, Senior Vice President of Sanyo Energy (USA) Corp. “We increasingly operate as a global industry and we need to come together in a forum where we can exchange ideas and work toward developing solutions to today’s power needs.”

“Longer battery life through innovative power management continues to be one of the greatest challenges facing designers of next-generation portable products,” said David Heacock, worldwide manager for Texas Instruments’ portable power management business. “TI believes this new event will highlight many of the complex issues facing the portable power industry and allow designers to better address those issues with many breakthrough solutions.”

“Until now, power conferences have had a big gap: no user research to let device and battery designers really understand how business users and consumers are using device power sources,” explains Norm Allen, founder of PowerSmart Inc. “With new research being released at PortablePower2003, device designers and strategic marketers will have an invaluable tool to help map out power source product strategy.”